Friday, May 1, 2009

Mountain Dew Throwback

Note: This was written last Friday for the most part, so forgive the out-of-sync time element. - Nate

Sometimes everything in your life comes together "just right." Case-in-point: Last night, during NBC's Thursday prime time line-up, I saw a pretty-looking (and "groovy") ad for Pepsi Throwback. It played at least once per commercial break, or so it seemed.

I kept telling my girlfriend that I would have to try the stuff soon, but last night wasn't the night because we were headed to the midnight screening of Wolverine.

Fast forward to today: I found myself extremely exhausted and hardly able to digest the heavy tech specs I need to translate into a truck website, so I walked down to the kitchen to see what the vending machines had to offer. I almost went for plain old Mountain Dew, but then a familar-looking label caught my eye. It was the Mountain Dew logo of my youth, adorning a 20-ounce bottle of Mountain Dew Throwback. Sure, it's not Pepsi throwback, but I try to avoid Pepsi at all costs under normal circumstances.

The logo also reminds me of the era during which my youngest uncle was known to subsist on a diet of only Mountain Dew and Captain Crunch.

A quick side note: There are about three consecutive days every year during which time I crave Mountain Dew, and then I quickly get over it. Last week was that time for me in 2009. I sure hoped the natural sugar in Mountain Dew Throwback would be enough to win me over and convince me to finish the bottle.

Shortly after I opened the bottle that had been residing in slot C6 in the office vending machine, one of my oh-so-fun meeting marathons kicked off. Luckily for the first one, my role was minor so I had time to reflect on Mountain Dew Throwback (MDT from now on) and make some notes.

MDT definitely tastes different, and I would expect this to be even more pronounced if you are a person who Does the Dew on a daily basis. It's not as overwhelmingly sweet, thanks to the natural cane sugar used in place of high fructose corn syrup ("and/or sugar"). There is also not much of an aftertaste.

I, personally, am a fan of the cane sugar craze and I am known to use Sugar in the Raw in my coffee at Panera and I usually steal a few packets for use in my weekend coffee from the New York Bagel by my house. I'll also take this opportunity to tell you that I hate Splenda and if I see you using it, I will become slightly skeptical of you but we can still be friends.

Due to the turned-down sweetness, I could probably drink MDT more often, but the next question was, does MDT pack the same punch?

Well, it certainly got my anxious leg a-kickin' for my first meeting, but shortly into my second meeting I was nodding off as badly the time I fell asleep at a red light on my way to work this one time.

Anyway, Mountain Dew Throwback is (to me at least) more drinkable because it is less sweet, but it surely can't contend with midnight movie exhaustion, so it misses its target audience right there.

And I didn't finish the bottle.


Amber said...

allow me to comment on the pepsi throwback. a certain rover came up to me and was all "OMG have you HAD THIS STUFF? it's SO GOOD! it tastes SO DIFFERENT!"

i had a sip, and my official opinion is that it does not taste any different than regular lame-ass pepsi.

The Mister Falcon said...

I want to try MDT pretty bad. Finally something to contend with that once in a while finding of "Mexican" Coke.* I'm jealous you have it in your work vending machine.

*The glass bottled cane sugar version of Coca Cola, not the crap you shove in your nose.

sara said...

although i don't like mountain dew or pepsi, i'm pretty excited that cane sugar is making a comeback in sodas. fingers crossed that fresca is included in those rounds because i hate anything with fake sugar. i had the real deal in costa rica and oh man. i drank so much of that sweet, sweet nectar.

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