Point of sale genius marketing: NOH Hawaiian iced tea

Once upon a time, I was invited to a "shrimp and white wine party" with some friends. On the way to the party, we stopped at the store to get a shrimp tray and I noticed something in the checkout aisle: NOH Hawaiian Iced Tea. Their slogan is "Say yes to NOH!" and that's exactly what I did. Its placement combined with the tagline made it ideal for point of sale impulse purchases.


NOH sat on the counter in my kitchen for a month. I knew I was going to write about it, but lately I have had higher priorities than drinking a pouch of iced tea. After crawling exhaustedly into bed to read at around 8:30 last night with no pending review, I knew I'd be consuming NOH this morning.

To me, NOH smells familiar but not like iced tea. It smells like weird oatmeal or something. But maybe I am wrong, since my friend Erika who bought NOH for the exact same reasons as me claims it smells like regular instant iced tea to her. Maybe we're both right and instant iced tea always smells like weird oatmeal regardless of whether or not it came from a volcanic island.

"Weird oatmeal" does not really do this iced tea justice though. Why? NOH is damn good, and probably refreshing too. I didn't even have to add sugar, since cane sugar is already in the mix. The package says you can even alter how much water you use "for personal taste" -- how intimate.

There's nothing remarkable about the flavor (as in "a slight hint of volcanic ash is what really makes it") but it's remarkable that I want to drink a gallon of this stuff on a frigid March morning. The variety I bought is lemon flavored, so it tastes fairly close to an Arnold Palmer Iced Tea, one of my summer staples, which is probably why I am saying "yes" to NOH.

And in case you are curious, I have no idea what NOH stands for.